PMV is an organisation that doesn't see wellbeing as a nice-to-have, but as a must-have. They believe in the importance of balance between physical, mental, and social wellbeing as a key condition for tackling daily tasks with energy and enthusiasm. In collaboration with Better Minds, PMV developed the wellbeing programme Activ8!. This initiative aimed to cultivate a wellbeing culture that would have a positive and lasting impact on the overall work experience.

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Data-driven, people-oriented

The process began with Better Minds conducting a Human Capital Scan to assess the current state of wellbeing and identify key focus areas:

• What were the main sources of energy?
• Which stressors acted as blocking factors?
• What was the overall level of stress?

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The scan provided PMV with a clear overview of both individual and collective wellbeing among its employees.
The next logical step was to design a targeted programme that prioritised mental, physical, and social wellbeing. This programme was led by 16 internal wellbeing ambassadors at PMV, known as wellfluencers. These colleagues received training through a variety of learning methods to deepen their knowledge of wellbeing-related topics.

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A holistic approach for maximum impact

The Activ8! programme was then launched to all employees, starting with an inspiring event featuring a keynote by Elke Geraerts and sessions led by the Better Minds team. The day also included the theatre performance “Tot onze grote spijt” by Johan Terryn, in which he shared personal stories about dealing with regret and how it can act as a catalyst for both personal and professional growth. This day marked the start of a holistic wellbeing journey, embracing both physical and mental aspects.

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Physical wellbeing

On a physical level, the programme included the Millionaire Step Challenge via Golazo Energy’s Keep-Moving platform. In October 2023, teams collectively completed 3,564,208 steps – an average of 9,171 steps per participant per day. In collaboration with Golazo Energy, physical assessments were also offered, such as biological age testing and fitness evaluations. These allowed employees to assess and improve their physical condition. Furthermore, we saw high participation rates in sports activities that bring colleagues together and get them moving.

The programme also included various workshops and skill builders focused on energy management and health, with an emphasis on the connection between exercise, sleep and nutrition, and how these elements contribute to optimal brain function.

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Mental wellbeing

The Activ8! programme placed equal importance on mental wellbeing, offering workshops on disconnecting and reconnecting helping employees to truly switch off and recharge. The sessions offered concrete tips to manage stress and build resilience.

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Beyond that, employees could also participate in individual coaching programmes with a coach of their choice, because in addition to joint efforts we also wanted to take into account all individual needs. Throughout the process, we encouraged reflection and adjustment through journals and regular feedback sessions. This way, we allowed employees to actively contribute to further optimisations and ensured maximum involvement and adoption.

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Continuous and future-proof

Activ8! is a dynamic and ongoing process. Through continuous monitoring and evaluation, we ensure that the welfare initiatives continue to meet the changing needs of the organisation and its employees. Meanwhile, PMV is deploying its wellbeing offering Activ8! as an extra asset in employer branding campaigns thanks to videos and testimonials of the various activities. The investment company is thus strengthening its image as a people-oriented employer.

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Want to know more? Also in need of a customised wellbeing programme? Contact us here!

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