Yasmin Vantuykom is an entrepreneur and mother of two daughters. After an initial career at a Big 4 firm in risk management, she started as a social media expert in a secondary capacity 12 years ago. That grew into YVSOME, her first company. A few years later, she sold it and founded Efluenz: an international influencer marketing agency with offices in Brussels, Paris and Lille.
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Efluenz grew into a scale-up with 25 employees, clients from various sectors and a turnover of €3 million. After an investment by media group Rossel, Yasmin recently sold her shares to make room again for creativity and entrepreneurship.

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Today, she is building her new company Quyet, a combination of a physical product and digital platform, dedicated to consciously managing screen time and digital flow.
In 2024, her book Workaholics was published by Uitgeverij Lannoo: a personal and thought-provoking story about success, boundaries and meaning. She also hosts the podcast Scroll-A-holics, for anyone who wants to be more conscious about screen addiction.

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